Monday, September 26, 2011
Artists not being allowed to ‘dig gold’ in Mainland is primary cause for TVB exodus
What is the reason for so many TVB artists terminating their contracts and choosing to leave the company?
In the past, TVB was a place to lay ‘golden’ eggs because of the number of opportunities artists had to film series with high ratings, which in turn caused the artists to become popular. Due to the increase in the audience’s familiarity with the artists, they then had a chance to attend various events in Asia (for example, Mainland China, Singapore, Malaysia) as well as events for merchandise endorsements in HK. Many artists were satisfied with this, which is one of the reasons why TVB has been able to retain artists even with low wages throughout all these years.
As the production of series in the Mainland started to flourish and the need grew for popular HK artists to participate in order to make their series more marketable, Mainland companies were willing to offer salaries of 2 to 3 times the amount that HK TV stations paid in order to secure artists. In the past, TVB would allow their artists to take time off from their work in HK to film series in the Mainland and ‘dig for gold’ – the only caveat was that the series could not air on rival TV stations using the artists’ original voices.
However, in recent years, there have been instances of other TV stations such as ATV buying the broadcasting rights for [Mainland] series that TVB artists participated in, causing there to be situations where the same artist would be ‘competing’ against themselves on different stations. Plus last year, when TVB artist Ron Ng won a Best Actor award for his role in Mainland series <
One of the first artists to be ‘affected’ by this new stipulation was Steven Ma – after 6 months of negotiation to participate in Mainland series <